Parikala, symbolizing women and apparel, signifies women empowerment and conscious dreams. Rajasthan, a state of colors and beautiful landscapes, is also known for many women's seasonal unemployment and subdued dreams. Preeti Meena, the founder of Parikala, has made a conscious effort to work as a team with these women and create unmatched designs and patterns to win people's hearts nationwide. An alumnus of NIFT, designing the top apparel with unmatched designs has been her passion. Parikala is not just a symbol of women empowerment in Rajasthan, but it also signifies the beauty of handwork on cotton.